All work

Iqra Powder Coating

A powder coating and sandblasting facility in Abu Dhabi. Industrial work photographed honestly, a live colour visualiser, and a quote request that takes fifteen seconds.

Role
Design · Development
Year
2025
Status
Live
Discipline
Industrial, Conversion, Local SEO
iqrapowdercoating.com
01

Overview

Industrial services sell on evidence. Iqra's evidence was sitting on a phone — hundreds of before-and-after jobs nobody outside the workshop had ever seen.

Homepage — industrial, high-contrast
Homepage — industrial, high-contrast
02

The problem

Powder coating buyers are comparing three suppliers on WhatsApp at the same time. Whoever answers with a specific price and a specific finish wins.

The site's only real job is to shorten the distance between a photo of the job and a message to the workshop.

Colour visualiser, services and project gallery
Colour visualiser, services and project gallery
03

Strategy

Lead with the work. A colour visualiser so a buyer can see a finish before asking, a project gallery organised by material, and a WhatsApp quote path from every service page.

04

Design

High contrast, heavy type, industrial photography at full bleed. Nothing soft — the design should feel like the workshop it represents.

05

Development

WordPress with a custom front end, an interactive colour picker, and structured service pages built for local search terms.

06

Result

A facility that now competes on its finished work rather than on whoever picks up the phone first.

What it adds up to
  • Live colour visualiser
  • Material-organised project gallery
  • WhatsApp quote path from every service page
Next project
Four Style Contracting
Construction · Redesign · Static