

Advancing the public relations profession in the UAE
Membership, professional learning and university training for communication professionals and students — in one trusted national platform.
The professional home of PR practitioners in the Emirates
EPRA is a public-benefit, non-profit association that develops the profession, raises standards, and connects practitioners, universities and institutions across all seven emirates.
A leading PR profession that strengthens the UAE's reputation.
Develop competencies, share knowledge and set professional standards.

One national professional network
Illustrative figures — to be replaced with EPRA's verified numbers.
Featured online courses



Events & training
Latest news

EPRA launches its 2027 Professional Development Programme
A year-long programme of professional courses, university workshops and mentoring for members and students.
Choose your membership
Active Membership
UAE national PR professionals
- Voting rights in Board elections
- Access to all EPRA services
- 20% off courses & training
- Official membership certificate & QR card
Affiliate Membership
Residents working in PR & communication
- Access to EPRA services
- 10% off courses & training
- Professional networking
- Periodic newsletter
Student Membership
Students at UAE universities
- Student prices on all training
- Free foundation course certificate
- Mentoring & internship board
- Digital membership card
University & institutional partners
Ready to join the UAE's PR community?
Apply online in minutes. Track your application and receive your digital membership card.