Demo prototype · for EPRA · illustrative data only · Prepared for EPRA by Abdullah Haroon — Web & Digital Solutions. All data is illustrative; no real payments are taken.
Abu Dhabi, United Arab Emirates Verify a certificate Participate
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Digital & Crisis Communication

Advanced · 12 hours · Instructor: Dr. Ahmed Al Mansoori · Certificate co-issued with a partner university

Demo: you are viewing this course as an enrolled student. Click play to complete a lesson, then take the quiz to receive a certificate.
Licensed to Mariam Al Hosani · secure stream

What is crisis communication?

In this lesson we define a crisis, look at how reputation is built and lost, and introduce the communication plan you will build through the course.

Lesson slides (PDF) Crisis plan template (DOCX) Final exam (timed)

Final quiz

Answer all questions. Pass mark: 70%. Unlimited attempts.

1. What should an organisation publish first when a crisis breaks?
2. Who should approve crisis messages?
3. Which channel usually spreads misinformation fastest?

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